Within 24 hours of its release, World of Warcraft Cataclysm sold a whopping 3.3 MILLION copies. This makes the third (and reported final) expansion for the game and the fastest selling PC game of all time (Wrath of the Lich King sold 2.8 million copies in 24 hours).
How did they achieve such fabulous insanity? Not only was Cataclysm released in 10 countries at the same time but Blizzard and key retail partners in the US, Canada, France, Germany, Russia, Sweden, the Netherlands, Spain, the UK, and Taiwan worked together to open more than 10,000 stores at midnight for the launch of this title.
“We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet. We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content.” -Mike Morhaime, CEO and cofounder of Blizzard Entertainment.
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